GRANDE GESTURE - STARBUCKS
Innovating within simplicity to create grand connections.
The problem: Starbucks labels are impersonal for a brand that is based in personal customization
The opportunity: All the white space available in the current labels and the need of sharing / resharing moments in our lives.
Team
Art director: Annette Palmar , Anastasia Zagray
Copywriter: Nathalie Pludwinski
