CRAFT DUMMY - BRANDING
Craft Dummy is a distribution / subscription company specialized in craft products within the beverage and CBD industry.
Insight: People are inspired to follow brands whose success and products are resulted by hard work, dedication, and passion.
Craft Dummy is here to give a better understanding of the craft process; to develop an appreciation and feel empathy about what it takes to create what will land in your hands.
Direction: “A RISK WORTH MAKING FOR A MOVEMENT WORTH TAKING”
Craft Dummy travels the universe to impact your ordinary with extraordinary adventure.
Copywriters: Raquel Chilsom, Nathalie Pludwinski AdattoArt directors: Carolina Borrego, Annette Palmar
