Launch campaign of the First FDA-approved treatment indicated for GPP flares in adults featuring a dragon that symbolized how this new treatment came to disrupt the danger of GPP. A booth experience was developed from this concept where attendees were able to walk in to a literal Dragon’s Lair and see how Spevigo disrupted the fury of the dragon themselves. A true immersive experience in the middle of medical congress.
The campaign and activation were so successful, that the booth was replicated in other congresses around the world and even a 2.0 version was developed where after defeating the dragon, attendees would experience the efficacy of Spevigo by walking through a floral installation.
